What we do

Value Propositions & Partnerships

Strategic decisions

We help our clients embrace and support the implementation of the value agenda:

  • Gain a deeper understanding of what value means to the patient, to the service provider and to the payer
  • Revisit the way they define and segment markets
  • Co-create solutions that improve user experience and maximize outcomes
  • Define compelling value propositions tailored to the different customer profiles
  • Forge true partnerships with other key stakeholders to deliver holistic solutions and outcomes

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How we can help

  • Explore what value will look like for stakeholders in, for example, 5-10 years from now and how it will be rewarded
  • Provide a comprehensive framework to map patient journeys, and highlight stakeholders’ aspirations, wants, unmet needs
  • Leverage qualitative and quantitative insights and identify the most attractive market opportunities, levers to activate, and behaviors to drive

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How we can help

  • Research the characteristics and needs of the specific patient groups for whom differential individual and economic outcomes can be delivered
  • Explore potential areas for adding value at each step in the patient journey (e.g. precision diagnosis, therapeutic decision-support algorithm, monitoring…)
  • Align cross-functional teams on a strategic segmentation frame, the attractiveness and the priorities of target segments
  • Anticipate the assets, capabilities and ecosystem that are required to create and implement offerings that match the needs in the market

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How we can help

  • Simulate the strategic fit of products in early stage of development and formulate a value-improvement strategy
  • Drive design of integrated solutions to facilitate the move to more effective, accessible and affordable patient-centered collaborative care
  • Facilitate an aspirational description of how the solution is delivering value to customers to guide a market-oriented definition of the “Target Product Profile” and how research and trials need to be shaped
  • Implement effective cross-functional working practice

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How we can help

  • Describe how value is delivered through value propositions backed by compelling evidence and tailored to the specific needs of the different customer types
  • Provide tools to enable in-depth value-focused conversations with health authorities, payers and providers
  • Explore outcomes-dependent risk sharing agreement with payers and providers
  • Develop monitoring mechanism to track the impact of market shaping activities on the perception of the solution

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How we can help

  • Translate your strategy into collaboration requirements
  • Develop a framework for partnerships that generate value to the different parties (activity mapping, roles, interactions, value and risk bearing-based compensation mechanisms)
  • Forge true partnerships with the best stakeholders to co-develop holistic solutions that deliver superior health outcomes and support the propagation of innovation

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